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Getting best results from opt-in forms and free downloads

Howard Lake

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People gather around a Christmas tree in a town centre in the dark, illuminated by christmas and building lights. By Sebi Pintilie on Pexels

British public expected to donate £2.8bn during festive season
Boats by Plymouth pier. By Anthony on Pexels

Research pinpoints Plymouth as UK’s most generous area
a woman in black shorts and white t shirt kneels and ties the pink lace on her trainer. By Tirachard Kumtanom on Pexels

Fundraising feats & the motivations behind them