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Can aligning your brand to a cause do more harm than good?

Howard Lake

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Great Fundraising Organizations book, by Alan Clayton

Great Fundraising Organizations is out in January
Two people clink cups of coffee, with just their arms showing, against a backdrop of mountains and for trees.

Fundraising, wellbeing and real people
A bag of Swizzels' Love Hearts sweets. This was a limited edition featuring emojis on each individual sweet or candy.

Fundraising research in September 2024