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10-year legacy research reveals need to normalise giving to sustain income growth

Melanie May

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Octopus Free Will campaign promotion in Spring 2025. "Your will could do wonders".

Octopus Legacy’s Spring Free Will campaign raises over £15 million
Legacy Giving Report 2025

Legacy income up by 9% in 2024, says Legacy Giving Report
Front cover of summary version of Remember a Charity report

Charitable legacies most likely from younger will-makers and volunteers